Museum of Joseon Attire is a theoretical museum located in Seoul, Korea that showcases the past, present, and future of Hanbok. Hanbok, literally meaning “Korean clothing”, refers to clothing worn during the Joseon dynasty. As Korea is rapidly globalizing and is quite influenced by western culture, many Koreans seek to preserve the traditions and keep the hanbok culture alive. With younger Korean's determination to hold onto the culture of Hanbok, MOJA celebrates its profound history and inspires hope for the future.
Brand Concept Development, Design, Research, Animation
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